How Old Spice Swaggerized Their Brand And Men Everywhere – Adweek

 

old spice case study

Jan 13,  · Old Spice Case Analysis 1. The Man Your Man Could Smell Like CampaignBy: Kelsey Hinchliffe and Jaimie Olson 2. The Client Owned by Procter & Gamble Fortune company founded in Produces 3 categories of consumer goods Beauty Household Health Other brands include Olay, Gillette, Crest, Tampax, Dawn, Charmin Febreeze. The campaign would give Old Spice an opportunity to both expand their product line and reserve a larger market share. Taking women’s pre-Old Spice consumer behavior (purchasing only one lady-scented body wash for both individuals) into consideration, it is likely that women would buy just one body wash instead of two if they had an incentive to do so. In February , Wieden+Kennedy launched a new Old Spice advertising campaign, Smell Like a Man, Man'. The first commercial, “The Man Your Man Could Smell Like,” was an overnight success and quickly became a cultural phenomenon, generating significant word-of-mouth buzz online and off-line.


Old Spice Case Study — Isabelle Ringnes


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Old Spice Case Analysis

 

old spice case study

 

Mar 07,  · Social Media Case Study: Old Spice March 7, / 5 Comments / in ROI, Social Business, Social Media for Business, Social Media Marketing, Social Media Strategies / by Corey Padveen Social media turned the Old Spice brand into a personality with . Jan 13,  · Old Spice Case Analysis 1. The Man Your Man Could Smell Like CampaignBy: Kelsey Hinchliffe and Jaimie Olson 2. The Client Owned by Procter & Gamble Fortune company founded in Produces 3 categories of consumer goods Beauty Household Health Other brands include Olay, Gillette, Crest, Tampax, Dawn, Charmin Febreeze. Oct 27,  · Old Spice Effie Winner Case Study. Old spice case study 1. Gold Effie Winner “The Man Your Man Could Smell Like” Responds to the Internet Category: Media Innovation Brand/Client: Old Spice / Procter & Gamble Primary Agency: Wieden+Kennedy Contributing Agencies: Paine PR Strategic Challenge Old Spice introduced body wash for men in